our work > public relations > triangle

A leading software development partnership.

Challenge

To initiate a regular flow of company news to clients and the media.

Approach

E-magazines, direct, targeted and immediate, were adopted as the key technique to reach clients and contacts by this hi-tech company. Blending news with advice, the format allows Triangle to softly sell its software services. A strategic media relations campaign, highlighting new business wins and successful case histories, ensures that Triangle maintains visibility.

Result

An effective communications programme which underlines Triangle’s credibility and reputation.

 

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