When any new website opens its virtual doors for business, owners are often shocked to find that people are simply walking on by? How could this be? After all, they put up the signs, did the requisite promotions and still there are no customers. What's going on?
Would you believe us if we told you it might have something to do with a sandbox? Of course the sandbox is just a nickname for an internet algorithm that assigns websites' SEO rankings, which determines where they appear on a results page. And unfortunately this algorithm is not a big fan of new sites.
In fact, many new websites report that it takes them up to 2 -4 years rank top for competitive terms and for easier terms 6 months plus to improve their SEO ranking even when they have perfectly organised and optimised sites. This is due to the fact that the sandbox prevents new sites from being listed too high before they have completed a probation period of at least a couple of months for easy terms. But for companies that are eager to get things up and running, there are ways around the sandbox. One of the most effective options is to purchase an aged domain.
Unlike a new domain, an aged domain has already been through the probation period, which means that websites that have or obtain them can be ranked immediately. However, before you spend a fortune on a good aged domain, there are a few things you should know.
For starters, you should check to see if the domain has been banned before. You will also want to pay attention to the age. Generally speaking, the older the domain the better, as older sites will help you increase your ranking almost instantly. Lastly, you should always check to see if the domain has been indexed and has aged back links. Since search engines determine the age of a domain from the age of its oldest links, the older the better.