When any new website is established it has to contend with a number of common issues that may prevent it from reaching the public. The first and most important one is search engine optimisation (SEO). Basically, SEO is just a series of tricks and techniques that can help a website receive a higher listing on search engine results' pages.
Why is this important? Because when people perform web searches and they receive the results, they almost always visit the top rated websites, i.e., the ones at the top of the page, first. These rankings can be improved in a number of ways, but probably the fastest and most effective way is by posting articles that include relevant keywords on your site. Since search engines look for keywords, your ranking will invariably improve if you post the appropriate information on your site.
However, even after all of that there is still something called a sandbox that may scuttle your plans for internet domination. What is a sandbox? We know, it sounds harmless. But the truth is that a sandbox may be all that stands between you and your customers. Essentially, a sandbox is an algorithm that ranks sites on a number of important factors, and one of them is experience. This means that the sandbox tends to discriminate against new websites even if they have high SEO rankings in every other area. How to bypass the Sandbox ?
Though some web designers believe that the sandbox is nothing more than an internet myth or urban legend, industry insiders confirm that it is a reality and that its disdain for new websites is the result of a probation period the makers of the algorithm felt all new websites should be subjected to. Is there a way around it?
There are many gambits and tricks that new website can use to avoid the dreaded sand box. One of the most popular and effective ones is to obtain a subdomain, also called an aged domain. The process is fairly technical, but basically it involves purchasing the domain name from an existing website that is no longer in use and mirroring the content of your website to this domain. As we said, the process can be complicated, but any experienced web designer or IT professional should be able to do the job for you.